Here are some recommendations from Google’s “Google for Creators” series if you want to create a clickable title for your blog or any other piece of content online. If you’re a content creator, budding or established, check out these 5 tips to level up your content game.
#1 People enjoy reading titles the most
Contrary to what you may think, people enjoy reading article headlines a lot more than the actual content of an article. This is the reason why listicles are so popular on the Internet. Listicles have titles that express what the numbered list of the articles are about.
Creating an exciting title that promises some clear and enumerated information will get more clicks.
Examples :
“5 Killer Tips for Creating Clickable Titles”
“5 Ways To Improve Your Discipline”
#2 Know What To Exclude
A straightforward title that is very simple and clearly understood by the audience will do much better than a supposedly creative one that requires a second look to fully comprehend.
Simple titles can capture the attention of an otherwise nonchalantly browsing audience and increase traffic to your content.
#3 Use Words That Stimulate the Senses
If you use descriptive words that stimulate the human senses, you will get more traffic. Words that create a sense of palpability improve the chances of a random viewer clicking on your title.
Eg. 5 Red-Hot Recipes For Summer Breakfasts
“Red-Hot” and “Chewy” are terms that readers can sense when reading.
#4 Use Original Pictures
Google’s search algorithm, like the human eye, pays special attention to visuals. Visuals when shown with the title, must be related to your content directly and should be something that adds value.
Use a meaningful image alongside your headline, but avoid using stock images as they might make your material appear generic.
#5 Consider the value and make a commitment
Give the reader your word that they will gain something of value from reading the post, and be specific about what that is in your title. This definite commitment will drive them to view your content.
Follow these tips from Google’s ‘Google For Creators’ series to optimise your content’s title on any platform!
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